S H I  in Japanese means “poetic” O R I means “weave”.
S H I O R I, as a brand, tells a story of various art forms and aspects of life inspiring us to create something new, woven in our own imagination that evokes the same sense into every soul who dons our creations.  
S H I O R I is an experience that offers a concoction of heritage textiles, artisanal values and timeless trends, with a vision to empower Indian craftsmen and to promote their crafts worldwide. 
Every textile, pattern, and artwork tells a tale and we bring that tale and weave it in beautiful designs to be embraced every day.